Proven SaaS Product Leader with 20+ Years of Experience

Who I Am

I’m Martin Kuplens-Ewart, a product leader with over two decades of experience helping SaaS companies—from Series A startups to scaled enterprises—deliver high-impact, customer-centered products.

Whether leading a team through a platform re-architecture, designing a go-to-market transition, or helping companies navigate complexity at scale, I bring clarity, curiosity, and a sharp sense for value creation.

How I Can Help

Selected Wins

• Enable: +20% ARR via cross-platform reseller UX. 50% infra cost reduction in 2 quarters.
• Routable: 60% time savings via OCR + AI invoice coding. Core platform re-architecture.
• Coinbase: 60% user + revenue growth in 2 quarters for automated trading tools.
• Coinsquare: 98% drop in fund delays. 4.5⭐ App Store rating. Led hiring & replatforming.
• EventMobi: Turned 40% revenue risk into record sales via iOS policy workaround. Led GDPR readiness.

What People Say

“I would recommend Martin Kuplens-Ewart to any PM who wants to learn and grow as a professional.”
— John Haggerty

“Working closely with my Product partner Martin Kuplens-Ewart, we achieved a 150% increase in velocity through strategic process changes.”
— Jeffrey Barron

“In a word: wow. Passionate about getting things right.”
— Pamela Jeffery

More About Me

Outside of product leadership, I direct a Latvian choir—an experience that sharpens my skills in collaborative alignment, nonverbal communication, and bringing out the best in every voice. It’s the same philosophy I bring to product teams.

What Great Teams Do

• Great product teams deliver outsized impact when they deeply understand the full context in which users operate—not just what users do in the app, but what happens before and after.
• The best B2B SaaS products make users feel like superheroes in their organizations—powerful, efficient, and trusted.
• Teams are most effective when they embrace lean and agile principles as tools—not as checklists or doctrine.