I found myself mulling over recent news of trouble at Research in Motion. What could the company do to make a future for itself? What were the core strengths they have that they can build on? A few came to mind:
- Reputation for truly secure data exchange
- A promising UI in BB10
- Competence in designing for devices sized somewhere between smartphone and iPad
Some squealing tyres then reminded me of a recurring joke on the BBC’s Top Gear, and it clicked: why not move Blackberry into the dashboard?
A space plagued with poorly-designed systems; an operating environment with low focus on third-party applications; a user base with strong links to RIM’s core enterprise market and a strong interest in data security.
Call me nuts, but this seems like the type of area RIM could really shine in. Perhaps RIM might even successfully transform themselves into an enterprise/executive-lifestyle brand?