Grooveshark recently announced Beluga, their exciting new audience insight tool for artists. Says Josh Greenberg, the company’s co-founder and CTO:
Any artist with music on Grooveshark can leverage Beluga’s revolutionary data to learn about their fans, route their tours, sell merchandise, work on building a following and take their careers to the next level.
Combining demographic and survey data gathered about users of the Grooveshark streaming service with listening trends and audience metrics, Beluga provides incredibly rich reports for bands to understand who is tuning in.
A deep understanding and thorough analysis of age, location, product affinity, and music habits may prove invaluable to performers looking to map out the next steps in their career, planning a tour, negotiating a new distribution deal, or exploring brand sponsorships.
Smart musicians will tap into this incredible free resource and make the analysis that it enables a core part of their business management toolkit.